Dan is passionate about the hospitality industry and feels that the pub is so much more than just a place to go and drink. In most rural cases, pubs are the heart of the community. He wants to see as many other landlords achieve the dream of owning their own pub as he was lucky enough to do.
He actively offers help and advice online through his social media along with the odd funny video or two.
As the UKs only full time pub campaigner, Dale is our man on the ground who visits a different town or city 5 days per week, getting an insight, first hand, into the struggles faced by our industry and landlords across the country.
Dale will be leading the charge to get as many pubs on board with the IPA as possible, and ensure that every pub has a voice where it is needed.
Lucy started her career in hospitality, before moving into communications, marketing and events. She has been campaigning for pubs for over a decade and founded the Save the Berney Arms campaign.
Lucy is vice-chair of Norwich & District CAMRA and editor of Norfolk Nips, an award-winning magazine representing the four Norfolk branches of CAMRA. She is part of the volunteer team which organises Norwich Beer Festival and Norwich Pub Festival.
His pub has always been a supporter of CAMRA and winning CAMRA Bristol and District pub of the year 2024. His dedication to the industry is hard to match and the idea of the British Pub Industry slowly arroding from culture is not one he will accept.
Andy has recently joined the Independent Pub Alliance executive team, where he is leading research into the policies and regulatory decisions that have adversely affected pubs across the UK. He is also the current North Devon CAMRA Chairman and editor of their branch magazine, Beer Tiz, bringing both national industry experience and grassroots campaigning insight to the Alliance’s work.
Ian is the landlord of The Goat’s Head in Abbots Bromley and a prominent voice for the UK’s village pubs. Running a wet-led, tied pub, he understands first-hand the commercial restraints and pressures faced by licensees, alongside the wider burden of VAT, alcohol duty and business rates. Known for driving community-led initiatives, Ian has grown footfall through a blend of traditional pub values and modern, creative marketing. Away from the bar, he breeds chickens — a hands-on hobby that reflects the same care and attention to detail he brings to pub life. His work focuses not only on sustaining The Goat’s Head, but on protecting the future of community pubs across the country.
Chris is also the founder and head of The Pubs Advisory Service (PAS).
PAS is a dedicated consultancy established to provide pub tenants with high-quality, independent support. Operating entirely free from pub company influence, PAS empowers lessees to grow their businesses with unbiased expert guidance. A key stakeholder since the inception of the Pubs Code Regulations 2016, the service has successfully represented dozens of tenants in complex arbitrations. From navigating rent reviews and business rates (VOA) to handling MRO and technical issues like “72pints” (wastage and sediment), PAS remains the industry’s leading advocate for tenant rights and fair dealings.
Mark is a long-standing publican and sector advocate with more than three decades’ experience across the UK pub industry. His work spans frontline pub operation, campaigning, and policy engagement, including involvement in reform debates from the post-Beer Orders period through to the introduction of the Pubs Code in 2016.
Elected as a director of the Campaign for Real Ale (CAMRA) in 2025, he contributes to discussions on ownership structures, sustainability, and the long-term resilience of pubs as community assets.
He has worked with publicans, campaign groups, and industry stakeholders, drawing on direct operational experience and a long-term perspective on structural change within the sector.
His association with the Independent Pub Alliance (IPA) is in a personal capacity, reflecting early support and informal advice. He holds no legal, financial, or governance role within the IPA limited company.